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Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is Welcome at Hillcrest, San Diego

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Hillcrest Farmers Market - University Avenue Area - Shopping, Brewery & Fun

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

Historic Hillcrest Sign Area

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

South of Hillcrest - Balboa Park

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

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What's Hot|
What's On|

San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

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Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

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San Diego Farmers Markets

Find open-air shopping all around the county!

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Port of San Diego Big Bay Boom!

Jul 4, 2025

The Port of San Diego Big Bay Boom July 4th Fireworks Show is back, promising another spectacular display over San Diego Bay. Fireworks will be discharged simultaneously from barges placed strategically around the Bay off Shelter Island, Harbor Island, Embarcadero North, Marina District and Coronado Ferry Landing. The impeccably choreographed display will last approximately 18 minutes.

Come down to the bay and enjoy the biggest fireworks show in San Diego!

Pack your patience! Construction along Harbor Drive may cause traffic delays - LEARN MORE

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FIGHT INFLATION on This Elevated Wine Tasting

Apr 29 - ongoing

We call ourselves “The Inflation Fighters”. We LOVE to bring you a high-end; VIP wine tasting experience for a low price. We haven’t changed our all inclusive pricing since 2010!

You get door-to-door transportation; ample pours of wine; wine tour; and a winery meal included in ONE-LOW-PRICE!

 

You deserve the very best! Book your deluxe, elevated experience NOW!

Available Wed through Sundays, for 2 to 100 guests. Single guests welcome.

 

WHY CHOOSE US?

“TASTE and SEE the best of San Diego’s wine, food and sights for one low price!”

• Enjoy local San Diego County wineries (the original California Wine Country) not Temecula.

• With thousands of 5-STAR reviews, you’ll receive a top-notch adventure!

• Serving tens of thousands of happy guests since 2010.

 BOOK online NOW! Or call 858.551.5115

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Taste of Adams Avenue

Jun 29, 2025

The 24th annual Taste of Adams Avenue will occur Sunday, June 29th, 2025, from 11:00 a.m. to 3:00 p.m. This gastronomic trek features tastes from 41 restaurants, coffee houses, bakeries, pubs, wine bars, breweries, and unique eateries in one of San Diego’s hottest historic neighborhoods.

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Holiday Wine Country Chauffeured Tour

Apr 30, 2025 - ongoing

San Diego year-round forecast: SUNNY with WINE!

WINE TOURS RUN DAILY

NO NEED TO DRIVE! On this deluxe tour we pick you up from your hotel/residence* and take you on a relaxing ride to San Diego's best wineries for ample pours of locally grown wines!

Tour Includes:**

• VIP guided adventure to stunning and unique local vineyards.
• Ample tastings at custom-appointed wineries
• Door-to-door transportation (from most San Diego, La Jolla, and Coronado locations).
• Entertaining commentary on local history and viticulture.
• Wine tasting appreciation presentation, and guided winery tour.
• Free time to stroll through the vineyards, and shop at the winery boutiques.
• Complete coordination by San Diego Beer, Wine & Spirits Tours.

You deserve this getaway. It's a day to be remembered!

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What's Hot

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San Diego LGBTQ+ Pride Parade & Festival

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Nightlife and Day Drinks

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San Diego Farmers Markets

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What's On

View More Events

Port of San Diego Big Bay Boom!

Jul 4, 2025
Discover

FIGHT INFLATION on This Elevated Wine Tasting

Apr 29 - ongoing
Discover

Taste of Adams Avenue

Jun 29, 2025
Discover

Holiday Wine Country Chauffeured Tour

Apr 30, 2025 - ongoing
Discover

Hillcrest on Instagram

 

Deals just for you

Wineries

$10 off each ULTIMATE Food & Drink Adventure!

San Diego Beer, Wine & Spirits Tours
Valid: Apr 30, 2025 - ongoing

Enjoy a VIP CHAUFFEURED VINEYARDS ADVENTURE. It's the ultimate food and drink adventure (beer and non-alcohol options available) Celebrate Life and Love! Bring your friends, sweetheart,...

Activities

Create Memories Any Day-Just Add Wine!

San Diego Beer, Wine & Spirits Tours
Valid: Apr 30, 2025 - ongoing

BOOK YOUR CHAUFFEURED VINEYARDS ADVENTURE  and receive a FREE souvenier tote bag when you call and mention this ad.  MEMORIES! What's better than sipping wine with the backdrop of...

Activity

Gift the Best of San Diego Experiences

Virgin Experience Gifts
Valid: May 1, 2025 - ongoing

Virgin Experience Gifts makes it easy to give the gift of adventure. From sailing across San Diego Bay to soaring in a vintage biplane, indulging in wine tastings and food tours to unwinding with spa...

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